Challenges
High CPC
High CPC, low QS from poor ads led to inefficient spending and uneven traffic among branches, which was compounded by broad targeting in campaigns.
Solutions
Adopted branch-focused campaigns for tailored targeting, improving conversions and reducing costs. Expanded into Social Media, Display, and YouTube to enhance brand presence, leading to more cost-effective conversions.
Results
+154%
Clicks-50%
CPC-44%
CPA+154%
Conversions+179%
Branded Conversions+90%
Generic Conversions
